• Ange Charles posted an update 3 days, 11 hours ago

    Expect consumer demand and legal protections for data privacy and identity security to increase the cost and complexity of deploying new technologies into these markets. A breach of trust can have rapid and dire consequences to brands in these highly networked communities of consumers. Create roles and competencies to actively participate in relevant online communities. Transparency and honesty in these communities, as well as helping customers share opinions with each other, are required to build trust and develop brands in these low-trust, post-communist cultures. Build mobile applications for an audience that has not been through the PC era. Make these apps functional —focus on engaging customers with brands— while solving specific customer problems. Do not embed tiny banner ads. Use a proven framework to methodically build an analytics competency and apply it cannabinoid receptor agonist across the chosen technologies, to improve customer experience and to measure the ROI against the chosen business goals of deploying these technologies. As more data is generated than ever, at a faster rate than ever, organizations that can sort through the data to find relevant insights are more likely to create competitive differentiation. It is not sufficient to acquire technologies or their associated skills; sustainable success requires a deep rooted ability to embrace change, a mindset of evolution, a passion to question old ways and the discipline to make data driven decisions across all aspects of business. Opportunities for innovation in identifying, nurturing, acquiring, retaining and growing customers exist across many digital marketing technologies. Coupled with sound analytics, these technologies elevate the depth and breadth of market segmentation and customer engagement to unprecedented levels.The next section of the paper illustrates the use of the Iditarod framework for Eastern Europe. We hope the framework provides a cohesive way of applying insights from prior literature, while also allowing readers to generate new insights into the use of digital marketing technologies.4. Applying the iditarod framework for “three-speed Eastern Europe”Combining the ideas of Lynn (1993) and Dana-Nicoleta et al., 1997, we propose grouping the Eastern European countries into the following three clusters: High speed cluster: Defined as highly westernized and highly marketized countries who have been members of the E.U. for at least ten years. Their markets closely resemble those of Western Europe, and endochondral ossification have mostly shed their Soviet-bloc legacies. Examples include Slovakia, the Czech Republic, Hungary, Poland and Slovenia. Medium speed cluster: Defined as highly westernized, but not very marketized countries who have been members of the E.U. for less than ten years. Examples include Bulgaria, Romania and Croatia. Low speed cluster: Defined as somewhat westernized or marketized countries who are E.U. candidates, but with no definitive membership date. Examples include Albania, Macedonia, Serbia, Iceland and Turkey. Note that Turkey has some high speed and medium speed westernization and marketization characteristics, but is categorized as low speed for being outside the E.U. trade and regulatory framework.